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Online Advertising—What It’s Worth

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More and more spending is going towards online advertising than ever before.

Are you onboard?

Let’s think about why this is happening, and consider the following:Why online? Well, how many ads have you seen in newspapers lately? In truth, how many newspapers have you read recently?! Your answer could explain why already way back in 2011, eMarketer correctly predicted a decline in spending for print advertising in the US in 2012, with a rise in online advertising to be seen each year including 2016

 

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But have you been online in the last 24 hours? How many times? Perhaps a brand name entered that area of your brain that stores useful stuff! Without your even realizing it!

There must be a reason that, according to a PricewaterhouseCoopers (PwC) report,$60 billion dollars was spent on online advertising in the United States in 2015.

It’s simple! Online Advertising is successful!

How? – You may ask.

  1. You have the right audience.
  2. Your ad works 24 hours a day.
  3. Your ad brings the user to you immediately.

Ok. So what does this all have to do with Used-Line Online Advertising?

B1You have the right audience. Your ad is targeted to Used-Line’s specialized audiences. What are your specialties? Gas Chromatographs? Logic Analyzer Modules? Clean Room Equipment? Well, go ahead and advertise. Your ad will be viewable on the listings page of your specialty.

B2Your listings work 24 hours a day. Well, sure. Used-Line is global. There are users all over the globe checking your listings at any moment of the day. An online audience is HUGE and is INTERESTED. Offline audiences are harder to reach and need to be persuaded. Online audiences are typically right there where you want them to be – where your listings are. More importantly, online audiences are right where they want to be.

B3Your listing on Used-Line brings the user to you immediately. Of course, you could be fast asleep! After all, many of us are – at 3:00 AM. But if a user on the other side of the world sees something he likes after clicking your listing, and fills a quote cart or shopping cart, then you’re in business without lifting a finger!

So, Does Online Advertising succeed?!

Let’s give that a big resounding YES! On Used-Line!

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US DOMINATES USED TEST EQUIPMENT MARKET AT 90%!

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US DOMINATES USED TEST EQUIPMENT MARKET AT 90%!


Used-Line Dealers Directory
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According to Used-Line Research US DOMINATES USED TEST EQUIPMENT MARKET AT 90%! Click To Tweet

What’s behind this astronomical growth and what does it mean for the rest of the world?

As we come to the close of a successful 2015 sales year, we at Used-Line want to share some of our market observations and projections with you, our valued customers.

Used Test Equipment Market Snapshot.

A simple look at the Used-Line Dealers Directory shows North America as the most dominant of the 5 major global markets today by far, with over 70% of our dealers embedded and handling 92% of the products listed.

Used-Line Dealers Directory shows - 70% of North American dealers handling 92% of the products listed Click To Tweet

Europe, handling 6.2% of products, is a very distant second, followed by Asia, Oceania and the rest of the world.

Why is the US Market Growing?

America is experiencing a period of economic growth. The Bureau of Economic Analysis estimates the real gross domestic product (GDP) for 2015 increased at an annual rate of 2.1 percent in 2015 Q3. Employment was up, as well as personal income (up 0.9%) and market optimism translated into higher buying power.

A $4.13 Billion Growth Market

MarketsandMarkets consulting predicts the automated test equipment market will reach $4.13 Billion by 2020, fueled by an increased demand for consumer electronics, more complex designs and a growing need for more effective testing.

But even with the US occupying such a big chunk of the market, other regions are still dealing with a potential market of close to half a billion dollars.

MarketsandMarkets predicts the automated test equipment market will reach $4.13 Billion by 2020 Click To Tweet

But what does the future look like for these smaller markets?

Growth Potential for Other Regions

Despite their relatively small share of the used test equipment market, smaller markets have also grown.

used test equipment market
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The Asia used test equipment market, which only had 7% dealer representation a few years ago, now has 14.7%.

The Asia used test equipment, which only had 7% dealer representation a few years ago, now has 14.7%. Click To Tweet

Wireless network expansion in Asia and future developments on the planning boards mean future market growth opportunities. Plus the implications of the recent Climate Change conference in Paris mean a whole new restructuring of global industry of which Asia and other small markets will be scrambling to take advantage.

In other words, the market could grow even more than analysts estimate.

Used-Line will be keeping a close eye on this and other trends in Used Lab, Test, Measurement and Semi Equipment Market and let you know what we see in future updates.

We at Used-line will continue to do everything we can to connect you to the used test equipment market bringing you the latest news, market reviews and analytics to help you take advantage of the market.

Established 16 years ago, Used-Line has grown to become an acknowledged leader in the field of Used Lab, Test, Measurement and Semi Equipment with over 775 used equipment dealers worldwide, over 300,000 trusted used equipment listings and hundreds of thousands of customers,.

Used-Line connects thousands of new buyers and sellers of quality used and new high-tech and scientific equipment every month.

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Where Can I Find a Clintec Automix 3+3 Compounder?

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Probably not at a Walmart store.

And why would I want a Clintec Automix Compounder?

Well, personally, I don’t actually need one – but – according to the stats on Used-Line, quite a few of our users do.

Before we look at the statistics, let’s try to describe what a Clintec Automix Compounder is. It is not a gas chromotograph, which was discussed in our most recent blog about the Agilent 5975. After doing your compounding thing with the Clintec Automix, you could then use the Agilent 5975 to separate and analyze what you compounded, but why would you want do to that? You would be reversing the process, wouldn’t you?

The Clintec Automix Compounder is a parenteral nutrient compounding system. If I understand this correctly, parenteral nutrient compounds are compounds that are administered by circumventing the digestive system. The compound is often fed intravenously.

Saline solution for IV

Saline solution for IV (Photo credit: Wikipedia)

Most of us are familiar with IV (intravenous) lines, but are less familiar with the processing of the mixtures that are inserted into the IV lines. This is where  compounding systems come into the picture. The Clintec Automix 3+3 Compounder is one such system. It is an automated system, and it can handle the processing of large volume ingredients, such as water and glucose.

Now let’s move on to the statistics.

Last month, July 2013, the terms, “clintec automix” were used in Used-Line searches 199 times. These two terms used together took up position number three in the top 100 search terms entered by visitors. Similarly, Google Analytics revealed that “clintex automix” was used in 72 Unique Searches on Used-Line, placing the terms in position number one for the month of July.

July 2013 Stats for search term, "Clintec + Automix"

AnalyticsCountUnique SearchPosition
Google 721
Used-Line1993

So where can you find a Clintec Automix 3+3 Compounder? On Used-Line, of course!

If you are in the market for a Clintex Automix compounder (you may be one of the 72 unique searchers who contributed to our July statistics), Toronto Surplus & Scientific has listed a Clintec 2M8286 Automix pump module on Used-Line. Toronto Surplus & Scientific Inc. has provided the following specifications on their own website:

  • Delivery Volume Range: 10 – 5000 ml
  • Specific Gravity Range: 0.50 – 3.00
  • Dimensions: 20.5″ W x 12.5″ D x 21.5″ H

If the pump module is not specifically what you want, you can post your own want list in the Used-Line Wanted System, which sends out a daily list of wanted items to all registered dealers. We will be talking about the ULWS soon! Watch for it!

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