Tag Archives: lab equipment

Special lab equipment update for the 2016/2017 academic year

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Used Equipment Auctions

Used-Line has been serving its colleagues in the world of academia since 1999. We view our involvement in the institutions of science and engineering not only as a business, but also as a kind of community commitment.

PRICE CHALLENGE

Used test equipment auction

We are challenging our dealers to offer special discounted pricing for scientists and researchers in academic institutions, be it for anything from logic analyzers and microscopes, to Bunsen Burners and osmometers, breadboards, or etchers.

 

THE ACADEMIC YEAR 2016/2017 IS HERE

Used lab equipment auctionsTHE ACADEMIC YEAR 2016/2017 IS HERE
The new academic year is upon us, and university labs and research centers all over the globe have started to make their equipment selections for upcoming research and development programs.

Academic_fact

As shown by the U.S. National Science Foundation, academic institutions performed 53 percent of the U.S. total basic research, and 36 percent of all U.S. research (basic + applied), as far back as 2009. This increasing trend in research conducted by academia is now reflected in the numbers for 2015.

Visit Used-Line and find all the equipment you require from thousands of new special listings for academic laboratories in the many fields of science and engineering.

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Six Top Reasons for Listing your Inventory on Used-Line.com

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Here’s the windup...

BaseBall Windup

Baseball Windup (Microsoft Office Image)

You mean you need a reason? Ok, so fine, we’ll give you six reasons. All six reasons are based on points that Used-Line customers have already made about Used-Line’s portal for used test, lab, and semiconductor equipment.

Used-Line appreciates customer feedback, both positive and negative. Well, mostly positive! But we are always ready to learn from our customers.

Let’s make one thing clear. There aren’t only six reasons for listing your equipment on Used-Line.com. We’re simply listing the TOP six reasons here. Our blog post would become a lengthy dissertation if we were to list them all. And you would probably get the point by the time you read Reason #73.

The six reasons we chose are those that we garnered from our customers’ feedback. You can read what our customers have said in their own words in our customer testimonials. Thank you, Used-Line customers!

…And here’s the pitch.
Baseball Pitch

Baseball Pitch (Microsoft Office Image) 

1. EXPOSURE

Used-Line exposes you to a large potential customer base. Used-Line visitors, whether dealers in the market for buying or selling equipment, or private buyers and sellers, learn to trust those users they conduct transactions with on Used-Line. It is easy on Used-Line to build your own network of long-term trustworthy dealers and customers because of the solid framework for conducting your business and because of the vast selection of equipment listings.

2. ADVERTISING RESOURCES

Billboards. Banners. Listings. Your own promotions.

Plane Banner

Plane Banner (Edited Microsoft Office Image)

The advertising packages available on Used-Line are both numerous and flexible. You can be up and running in a few minutes. A first-time visitor to the site can advertise his equipment in a listing right away, simply by completing an online form. For our more sophisticated brand boosting options or for a custom-designed strategy, you can contact a Used-Line Sales Rep directly. Used-Line understands that its users have many different requirements and budgets and, as a result, Used-Line offers many flexible options.

3. EXPANDING BORDERS
There is no need to restrict your customer base to a couple of city blocks.
Of course, borders in our world have fallen away with the globalization of markets via the Internet. However, Used-Line’s international Dealer Directory provides instant contact with a vast listing of registered dealers from all over the world. This both broadens your customer base, and gives you access to hard-to-find equipment that may be available in locales at a distance from your physical location.

4. TRIAL PERIOD
The one-month free trial of Used-Line advertising lets you test the system and examine your results. You should be able to gauge the potential ROI during this first month, as well as view your results with the Used-Line Statistics feature.

5. PRICE
Price means different things to different people. Price can mean the cost of your expenses for selling equipment via Used-Line. Price can mean the selling price of your equipment. Whatever it means to you, on Used-Line, you can find the price that works for you. If your equipment is on the lower end of the pricing scale, you will be able to find a pricing scheme for selling your equipment that may cost you nothing or next-to-nothing, but which will get you top dollar for your equipment. On the other hand, you can choose a budget-friendly package with the best results for selling your high-end equipment.

6. CUSTOMER SERVICE
A smile. A fast response time. Friendly advice. Flexibility. Full attention to your specific requirements. Professional. Goes the “extra mile”.

Need we say more?


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On Views, ClickThroughs, and RFQs: Tracking your Listings on Used-Line

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If you’re wondering why your listings on Used-Line.com generate many VIEWS, but a very low CTR (Clickthrough Rate) with a decided lack in RFQs, then you are asking the right questions.

How do you check if your ad (listing) is getting the views but not the clickthroughs?

Used-Line now offers a Statistics service that can show you all the activity taking place on your listings – both individual and overall listings. We previously discussed how to write a good sell ad for Used-Line. Now let’s find out if you really do need to work on your ads – or if, in fact, you are doing OK.

The new Used-Line Statistics service can tell you how your listings are doing by providing you with:

  • Instant views of the effectiveness of your listings overall
  • The ability to drill down into the specific statistics of individual ads

Okay. So how do we retrieve all this important information?

To view overall Statistics of all your Used-Line listings for each month

  1. Log in to your Used-Line account.
  2. To view overall statistics of all your listings, click Statistics under My Used-Line on the left side of the page. View statistics for your total listings for each month in the following four graphs:
    • RFQs received: Indicates how many Used-Line buyers sent you a Request for Quote (RFQ) for items you advertised.

      RFQs received

      RFQs received

    • Views – product pages: Indicates how many potential buyers saw your postings.

      How many users viewed listings

      How many users viewed your postings

    • Click-throughs to site: Indicates how many Used-Line visitors visited your company website.

      Number of click-throughs to your site

      Click-throughs to your site

    • Click – view phone: Indicates how many Used-Line visitors clicked the Seller phone number button in your ads.

      Number of users that clicked your Phone button.

      Number of users that clicked the Phone button.

To view statistics for your individual listings

  1. If you have not already done so, log in to your Used-Line account.
  2. To view individual listing statistics, click My Ads under My Used-Line on the left side of the page. Each ad is in the ItemID column in the My Ads tab. You can view the specific statistics for each of your ads in the four columns to the right of the ItemId column:
    • Views: The number of potential buyers that viewed the ad since it was first posted
    • Site: The number of Used-Line visitors that visited your company website by clicking the Visit Website button in the ad
    • RFQ: The number of RFQs that have been sent for the item you described in the ad
    • Phone: The number of Used-Line visitors that have clicked the Seller phone number button in the ad

Note: At times, you may want to update a listing because of new or changed information. This is fine, as long as you realize that your listing will be reset. When a listing is reset, the statistics for that listing are reset. As a result, only the statistics for the most recent version of your ad will be shown.

So, let’s get tracking!


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